Monaco Princesse – Poor Little Rich Girl !

Last week a brand new store opened its doors in Munich and it truly is a sight to behold… Monaco Princesse is Germany’s first children’s spa and beauty salon for girls between the ages of 5 and 15 ! Where do I even begin ? Not only is the concept of a beauty salon for little girls preposterous but its whole interior design is a big explosion of every imaginable shade of pink !

The proud owner of this modern perversion of womanhood, Kerstin Kobus used to be a model (what else?) and has said in a recent interview with the German newspaper Sueddeutsche Zeitung that she wants to teach little girls what it means to be a woman and that boys are not welcome in her spa….

As a mother of both, a young boy and a girl, I find the whole concept not only revolting, Mrs. Kobus’ version of womanhood enforces some of the worst gender stereotypes and it represents only one thing – a throwback to the 50’s era definition of femininity ! Why does everything associated with girls have to be limited to the color pink these days and why should we start objectifying girls as young as five ? Is is really healthy for a little girl to start focusing on her looks rather than her intellectual potential from such a young and impressionable age on ?

Let me know what you think and if you would ever take your daughter to something like Monaco Princesse…

(images: monaco princesse)

2 Responses to “Monaco Princesse – Poor Little Rich Girl !”

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  1. Thank you so much for this blog – we have nothing to add! For anyone who lives in Hamburg, we have exactly this topic to discuss tonight, 7pm, at Hamburg Rathaus (Bürgersaal): “Pink stinkt – was Werbung mit unseren Kindern macht”. Whether it is healthy to start objectifying girls from birth onwards. Best! Pinkstinks Germany

  2. Marivic L says:

    There’s something in my country called Club Princess and I was also dismayed at the whole concept. It included nail art, Princess dress-up, etc. Definitely not the type of values I’d like to teach my kids from an early age. They come with me to the salon to get their hair cut, and whenever we get their nails done, it’s only about grooming and nothing else.