Welcome to the first article in our brand new series about mompreneurs, mothers who are also entrepreneurs and somehow make it all work ! We interviewed quite a few successful moms from all over the world and asked them all the same ten questions about their lives, their companies, about motherhood and their secret for success…
Today we would like to introduce you to Janine Breukhoven-Kho, Founder and CEO of the fabulous fashion website Prêt à Pregnant, an absolute go-to for fashion inspiration and more during pregnancy and beyond ! This Amsterdam mom of one year old son Fabian has done the seemingly unimaginable – she had a baby and founded a company all within the same year – and both are striving !
LSB: Hello Janine, welcome to Littlestarblog ! Tell us about your business and what you do exactly.
J: At Prêt à Pregnant we provide style-savvy women with inspiring shopping roundups, lifestyle tips, books and other fun tidbits that make life with a family just a bit more glamorous. We create indulging content for Mothers who love to live in style. One of our strong points is the amazing group of contributors we have on Prêt à Pregnant. I’ve gathered a few of the most influential characters in the Dutch Fashion industry who are also parents and able give our readers insight into their daily lives.
LSB: What inspired you to start your own business and how did you come up with the initial idea ?
J: I founded Prêt à Pregnant last year when I was pregnant with my son Fabian. I just refused to give up my love for fashion and style during those infamous 40 weeks.
LSB: What were you doing before this and is this your first business ?
J: I have worked in Fashion PR.
LSB: What has been your biggest obstacle or challenge so far and how did you overcome it?
J: MMMMMMM I don’t know……
LSB: Where do you see the future of your company ?
J: Conquering the world ! Prêt à Pregnant was originally conceived in Holland and due to it’s overwhelming success, we decided to expand the site to the States and Europe and launched it this past Mother’s Day. Our next phase of expansion is focused on Asia – ideally we will eventually have reporters on the ground all over the globe.
LSB: What contributions do you want to make through your company ?
J: With Prêt à Pregnant, I want to provide inspiration for stylish women with shopping tips, lifestyle trends and many other things that make life with a family more glamorous and fun. Your life is not over when when you get pregnant ! We create indulging content for Mothers who love to live in style. Prêt à Pregnant is about self-love and most importantly about having fun.
LSB: Do you incorporate any green business practices into your current venture ?
J: We are very conscious of the environment in our personal life, but have not incorporated anything into the business yet.
LSB: Do you have a female role model or a famous woman you admire ?
J: Our Princess Maxima ! She has style, is a fantastic mother, smart and a powerful mom !
LSB: Can women really have it all ? How do you balance raising your children and heading a company ?
J: Yes, we can ! It’s all about good planning and priorities. Just make sure your family is always your number one priority !
LSB: What is the one piece of advise that you would give aspiring mom entrepreneurs ?
J: WORK HARD AND BE RELENTLESS ! Be creative and distinguish yourself, always bring new and fresh content to your readers.
Thanks to the lovely Janine for the interview and stay tuned for the many more interviews to come ! As a working mom in what is essentially still very much a man’s world, I just love to connect to other mompreneurs around the globe and use every opportunity I get to support each other ! 🙂